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The SIDI has been conceived as a means to activate the
relations between producers manufacturers and designers- and
intermediate consumers distributors and interior designers-,
and furthermore to intensify the conditions of exposition of the products.
With this aim the SIDI presents a selection of design objects, most
of them recent productions of the participating companies. This selection
aims to offer the visitor of the SIDI a range of products which stand
out because of their formal values within the heterogeneous and eclectic
framework which today characterises Design. In turn said selection
aims to satisfy criteriaof quality in production and finishes in the
sum of an extended manufacturing and craftsmanship tradition and in
recent technological applications. The design products are exhibited
on the basis of a guiding idea that a differentiated object also requires
a differentiated framework which proposes criteria of contextualisation
of the exhibited work. The unitary presentation in a framework which
tends to heighten the relations identifying Design as a language and
as a cultural taste of an era, aims to optimise the interpretation
of the product; a criterion captured in the physical and communicational
design of the fair. Design is not limited to a formal or technical
innovation of the product, it also searches a modification of the
use and interpretation of objects. This on a commercial level implies
a modifying and creative intervention in the consumer markets, interpolating
new habits, and in the commercial markets by promoting new communication
systems. The integral approach taken on by the SIDI responds to a
strategy which aims to overcome the commercial tactics which companies
are forced to apply due to their conditions of context and management.
This strategy is based on the certainty that economic development
and cultural development must be on a par. Therefore, commercial management
can contribute, when properly contextualised, to an improvement in
the conditions of cultural consumption; by promoting consumption of
greater quality and by proposing a critical interpretation of the
surroundings in which we move on a daily basis. The project SIDI -International
Design Selection of Furnishings for the Habitat- is the first concerted
initiative to make known a significant part of said offering and to
project it into the internal and external markets. The SIDI, though
it does not aim to take on an absolute representation of the design
of furnishings produced in Spain, does propose to contribute in a
special manner to the efficacious articulation of the different fields
of action in the production and consumption of design products. Its
contribution consists in instituting a coherent commercial and communicational
platform on an organisational, conceptual and formal plane. Beyond
the supposed neutrality of numerical data and statistical references,
it is obvious that after organising more than hundred fairs, the expectations
which were behind that first SIDI fair have been extensively fulfilled.
If our country today has a solidly structured offering of design of
the highest level and if the sensitivity of the potential public has
grown very notably, to the point of creating a solid and stabilised
demand, this is to a great extent attributable to the SIDIs
merits. Though it is necessary to remember that the SIDI would be
an empty entity if there did not exist a series of companies which
endow it with its characteristic contents; companies which trough
their high quality output have made possible for the industry of design
to go from a pioneering adventure to a totally consolidated economic,
cultural and productive activity.
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Requirements to belong to SIDI |