The SIDI has been conceived as a means to activate the relations between producers –manufacturers and designers- and intermediate consumers –distributors and interior designers-, and furthermore to intensify the conditions of exposition of the products. With this aim the SIDI presents a selection of design objects, most of them recent productions of the participating companies. This selection aims to offer the visitor of the SIDI a range of products which stand out because of their formal values within the heterogeneous and eclectic framework which today characterises Design. In turn said selection aims to satisfy criteriaof quality in production and finishes in the sum of an extended manufacturing and craftsmanship tradition and in recent technological applications. The design products are exhibited on the basis of a guiding idea that a differentiated object also requires a differentiated framework which proposes criteria of contextualisation of the exhibited work. The unitary presentation in a framework which tends to heighten the relations identifying Design as a language and as a cultural taste of an era, aims to optimise the interpretation of the product; a criterion captured in the physical and communicational design of the fair. Design is not limited to a formal or technical innovation of the product, it also searches a modification of the use and interpretation of objects. This on a commercial level implies a modifying and creative intervention in the consumer markets, interpolating new habits, and in the commercial markets by promoting new communication systems. The integral approach taken on by the SIDI responds to a strategy which aims to overcome the commercial tactics which companies are forced to apply due to their conditions of context and management. This strategy is based on the certainty that economic development and cultural development must be on a par. Therefore, commercial management can contribute, when properly contextualised, to an improvement in the conditions of cultural consumption; by promoting consumption of greater quality and by proposing a critical interpretation of the surroundings in which we move on a daily basis. The project SIDI -International Design Selection of Furnishings for the Habitat- is the first concerted initiative to make known a significant part of said offering and to project it into the internal and external markets. The SIDI, though it does not aim to take on an absolute representation of the design of furnishings produced in Spain, does propose to contribute in a special manner to the efficacious articulation of the different fields of action in the production and consumption of design products. Its contribution consists in instituting a coherent commercial and communicational platform on an organisational, conceptual and formal plane. Beyond the supposed neutrality of numerical data and statistical references, it is obvious that after organising more than hundred fairs, the expectations which were behind that first SIDI fair have been extensively fulfilled. If our country today has a solidly structured offering of design of the highest level and if the sensitivity of the potential public has grown very notably, to the point of creating a solid and stabilised demand, this is to a great extent attributable to the SIDI’s merits. Though it is necessary to remember that the SIDI would be an empty entity if there did not exist a series of companies which endow it with its characteristic contents; companies which trough their high quality output have made possible for the industry of design to go from a pioneering adventure to a totally consolidated economic, cultural and productive activity.

  Requirements to belong to SIDI